The Power of Intentions: Understanding the Theory of Planned Behaviour
Have you ever wondered why you make the decisions you do? Whether it's choosing what to eat, how to spend your money, or even what dreams to pursue - there's a psychological theory that can explain some of these behaviours. It's called the Theory of Planned Behaviour (TPB), and it explores the core components that shape our intentions and ensuing actions. In this blog, we'll have a look at this theory, discuss its relevance in decision-making, provide practical examples, and give you some strategies to leverage the power of intentions in your own life.
What is the Theory of Planned Behaviour?
The Theory of Planned Behaviour suggests that an individual's behavioural intentions are determined by three core components: attitude, subjective norms, and perceived behavioural control. These factors work together to influence our choices and actions.
Attitude
Shaping our beliefs and preferences attitude refers to our personal evaluation of a behaviour, reflecting whether we view it as positive or negative. It encompasses our beliefs, values, and emotions associated with a specific action. By understanding and aligning our attitudes, we can better shape our intentions and drive ourselves towards desired outcomes.
As an example, let's say you want to adopt a healthier lifestyle. If you develop a positive attitude towards exercise and healthy eating by focusing on the benefits they bring, such as increased energy and improved well-being, you're more likely to have the intention to engage in these behaviours. On the other hand, if you approach it as an obligation, as effortful and a sweaty mess then you’re most likely not going to keep at it.
Subjective Norms
Subjective norms involve the influence of our social environment on our behavioural intentions. They form our perceptions of what others think we should do in certain situations and the importance we attach our actions to their opinions. Understanding subjective norms helps us navigate the social pressures and expectations that can impact our decision-making.
For example, imagine you're considering starting your own business. If your family and friends express their support and belief in your abilities, it strengthens your subjective norms and boosts your intention to take the entrepreneurial leap.
Perceived Behavioural Control
Empowering perceived behavioural control refers to our beliefs about the ease or difficulty of performing a particular behaviour. It takes into consideration the external factors and our confidence in our own abilities to overcome challenges or obstacles. By enhancing our sense of (perceived) control, we also increase our intentions to take action.
For example, let's say you want to learn a musical instrument. If you believe that you have the necessary resources, time, and skills to practice consistently and overcome challenges along the way, you will feel that you have high control over your behaviour and actions, leading to stronger intentions to pursue your musical aspirations.
Practical Strategies for Leveraging the Theory of Planned Behaviour
Clearly define your goals and intentions.
Assess and align your attitudes by focusing on the positive aspects of the desired behaviour.
Surround yourself with a supportive social network that encourages and reinforces your intentions.
Break down your goals into smaller, manageable steps to enhance perceived behavioural control.
Seek out role models or mentors who embody the behaviours you aspire to adopt.
Final Thoughts…
Understanding the Theory of Planned Behaviour empowers us to make intentional choices and navigate the complex web of decision-making. By aligning our attitudes, subjective norms, and perceived behavioural control, we can shape our intentions and push ourselves towards personal and professional success as every intention moves us one step closer to taking action.
Take a moment to reflect on a behavioural or goal you want to achieve. Identify your attitude, subjective norms, and perceived behavioural control related to that behavioural, and commit to taking the necessary steps to align them. Remember, small changes can lead to remarkable transformations.
References:
Ajzen, I. (1991). The theory of planned behavioural. Organizational Behavioural and Human Decision Processes, 50(2), 179-211.
Sheeran, P. (2002). Intention-behavioural relations: A conceptual and empirical review. European Review of Social Psychology, 12(1), 1-36.